Omnichannel headless eCommerce:

Sylius-based solution

Guave - omnichannel headless Sylius-based eCommerce case study
Guave - omnichannel headless Sylius-based eCommerce case study

Familie Wiesner Gastronomie Group


The Swiss family business operating on the market since the 1990s. The group hires over 700 people. They provide concepts to make the gastronomy experience delightful. With more than 30 establishments in different cities, they want to leave a lasting mark on the Swiss gastronomic landscape.


We were contacted by Guave Studios, an FWG partner web agency from Zurich, to help them with a headless eCommerce on top of Sylius. The group handles a lot of different restaurants, and each of these restaurants was served by another Content Management System. It resulted in the decentralization and dispersion of data. The merchant needed an Omnichannel eCommerce to handle more than 80 other channels of sale in a single eCommerce instance. The initial requirement was a specialized service system and a central integration point for the food delivery service. Sylius was a perfect fit for this purpose.

  • Designing and building a centralized, headless Omnichannel eCommerce solution
  • Integrating with various internal systems
  • Collaboration with external teams and partners
  • Data migration

& Outcome

After a prosperous implementation, Familie Wiesner Gastronomie Group successfully migrates brands, plugging in multiple front interfaces as custom CMS systems and Point Of Sales in their restaurants. The system works efficiently and has been tested to handle all 80 different channels by the end of 2020.

  • Headless API-driven multichannel/multistore solution as a Sylius instance
  • Legacy data migration – import/export (related to products and historical orders)
  • Marketing automation integration
  • Custom back-end logistics
  • Huge performance improvement

Looking for an experienced team that can build a similar or other eCommerce set up?

Familie Wiesner Gastronomie

Familie Wiesner Gastronomie Group

  • Data migration
  • Integration with multiple CMSs, marketing automation tools and ERPs
  • Centralized, omnichannel headless eCommerce based on Sylius
Working with BitBag makes Software Development effortless. Their solutions are excellent and stand the test of time.
Mattias Gysin
Project Manager
at Guave Studios GmbH
BitBag team

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