smoking accessories for the cannabis connoisseur:

eCommerce solution on top of Sylius

Wst Coast Gifts - eCommerce solution on top of Sylius case study
Wst Coast Gifts - eCommerce solution on top of Sylius case study
THE CLIENT

West Coast Gifts

West Coast Gifts is one of the largest wholesale distributors of cannabis accessories in Canada. Established in 2003 in Vancouver, the company designs and manufactures over 7000 various products supplied on North America’s market. The product range includes award-winning glass pipes, hand pipes, vaporizers, and diverse CBD accessories. In the last year, WCG reached over 13$ million in revenue and hired 35 employees working for its success.

Challenges

Alex – the Post Projects Inc. Founder reached us to get a reliable Sylius B2B eCommerce platform in no time. The time pressure was caused by creating a new opportunity on the Canadian market – cannabis has become legal. Owners of the WCG company wanted to hit the market before their competitors would do it. Over the time, the merchant has also decided to open to a new US market. We had to face the following challenges as fast as possible:

  • Technical consulting
  • Migrating data the Shopify-based website
  • Providing the B2B solution on top of Sylius and our own B2B suite for the vendor
  • Front design implementation
  • Integration with WordPress CMS
  • Integration with SAP
  • Opening new US B2B sales channel within 2 months
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Solution
& Outcome

At the beginning, we did a demand analysis and chose the elements that we could implement directly from our open-source and know-how. Thereafter, we optimized part of the scope according to business requirements and matched them with available extensions. We have provided a Minimum Viable Product under the conditions set by the customer in the shortest possible time. The client received a high-tech, reliable eCommerce platform based on Sylius, which easily integrates with the internal structure. Moreover, is cheaper in hosting and simple in maintenance and further development, which we also took over in the eCommerce context. The whole platform is now far more flexible than previous Shopify and is ready to face business challenges without technology limitations it has been facing before. Due to our high internal remote work culture, we managed to work with other external teams in a different timezone and deliver the value.

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Meet your business needs with reliable eCommerce solutions.

SUMMARY

Our missions
successfully accomplished

WestCoast Gifts

Smoking accessories
for the cannabis connoisseur

  • Technical advisory
  • Tailored B2B eCommerce based on Sylius & BitBag B2B Kit
  • UI implementation
  • SAP & WordPress integration
  • Shopify data migration
  • Agile due to new legal opportunities


Despite an extensive time difference, BitBag's attention to detail and willingness to look out for the best interests of our business has allowed us to scale our online presence and expand our business into new markets. We appreciate BitBag's patient approach and the clarity they provide when it comes to meeting our requests and planning new development. They have performed numerous services for us including a UX audit and numerous development projects, and even offer insights into the most efficient ways to scale up our online operations. Whether it be over video calls or through any of our many daily check-ins, BitBag is always willing to offer us detailed feedback and guidance on many aspects of our eCommerce platform. This also includes working alongside other external agencies and developers, which requires attention to detail and extensive cooperation.
Kato von Essen
Content Director at West Coast Gifts Inc.
kato
You can rely on us

Let's talk about how we can make your eCommerce better!

Radosław Żurawski
CSO
Marcin Grajoszek
New Business Developer