Industries

eCommerce for Automotive

Specialized eCommerce for the automotive industry

Automotive eCommerce solutions should guarantee not only efficiency but also effectiveness in handling complex order management processes that are characteristic of this sector. Improving your operations with the right automotive ecommerce solution is the easiest path to increase revenue and profits.
Customers expect a simple, seamless automotive ecommerce platform that feels easy and intuitive. Providing an exceptional shopping experience is becoming a key task for companies operating in the automotive industry to attract and retain both current and potential customers. Offering a seamless, intuitive purchasing path is the foundation for building long-term relationships and brand loyalty.

Do you want to start selling auto parts online?

Discover solutions

Web-to-Print Software - Key Features

Customer panel

Let your customers enter and save their vehicle in a dedicated panel, and add and compare the specifications of several vehicles.

Personalization

Personalize your search results according to your previously selected car. This is a great convenience for customers when browsing products.

Product catalog

The platform should allow you to easily add, update, and categorize products such as automotive parts, accessories, tools, etc. It is important that the catalog is accessible and allows filtering according to various criteria (e.g., brand, car model, year of production).

Advanced search

Users should be able to search for products based on specific parameters, such as the producer, model, year of production of the vehicle, and other specific attributes of car parts.

Compatibility of parts with vehicles

The system should enable checking the compatibility of selected parts with specific vehicle models, which is crucial in the automotive industry.

Customer service and technical support

Providing customers with support in product selection through live chat, inquiry systems, and technical support will increase customer satisfaction and make purchasing easier.

Product reviews and ratings

The ability for users to add opinions and ratings helps build trust and facilitates product selection.

Product recommendations

Ensure customer satisfaction with personalized upselling opportunities by adding "You may also like" or "Other users bought" sections. This step may result in customers increasing the value of their basket.

Case Study

Case study

Advanced eCommerce platform for automotive with unlimited scalability

Clickable Automotive is an auto parts ecommerce platform that provides BMW, Volkswagen, Audi, and Skoda parts. They have operated in Australia since 2011.
The auto parts online store had an outdated system that was based on Magento 1, which was limiting business development. The main goal of the project was to create a platform that would be scalable and would simplify the customer's shopping path as much as possible. The choice fell on Sylius, one of the leading eCommerce platforms.

To perform the tasks, we have taken actions such as:

Improving scalability:
  • Magento 1 ←→  Sylius migration (transfer of data and functionality)
  • Creating a function of grouping products, which facilitated their edition (change of price/quantity)
  • Integration with warehouse management system and inventory management software
  • Integration with local couriers
  • Creating a system for managing products and promotions.
  • Integration with Google Shopping Feed, MailChimp, and Postmark
  • Refresh the page layout
Simplifying the shopping path:
  • Creating an advanced search engine with filters to help in matching parts to the selected car model.
  • Transferred the form, choice of delivery, and payment methods to one page.
  • The option to subscribe to an unavailable product and return to the cart from the payment stage.

As a result, Clickable Automotive has a modern and intuitive system supporting the purchase of car parts and a platform that allows unlimited scalability.

TEchnologies

The best eCommerce platform and technologies for automotive ecommerce websites

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