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eCommerce for Grocery & FMCG

Discover the best solutions for grocery eCommerce platform

With each passing day, online grocery shopping is becoming increasingly popular and an inseparable element of the modern lifestyle. In the face of this dynamically developing trend, owners of grocery ecommerce platforms face the challenge of adapting their offer to meet customers’ growing expectations and provide an excellent grocery shopping experience while standing out from the background of strong competition. A key aspect of success in the grocery industry is the introduction of innovative features and services that offer added value to users, contributing to building lasting relationships and brand loyalty. Selling groceries online is no longer just a convenience - it has become a strategic necessity for businesses aiming to thrive in the fast-evolving eCommerce landscape. Grocery retailers and supermarkets of all sizes are leveraging grocery ecommerce platforms to address their unique needs and business needs in a competitive market. Advanced technology and strategic partners play a crucial role in helping retailers succeed in the grocery ecommerce market.

Are you looking the best grocery ecommerce platforms? Choose a dedicated grocery eCommerce digital solutions. Choosing a fully branded and branded site is essential for standing out and delivering a consistent customer experience.

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Key features for an online grocery ecommerce platform

Progressive web application

Over recent years, mobile devices’ role in online shopping has increased significantly. Progressive web apps are the best approach to reaching mobile customers cost-effectively. They make it easy for customers to browse a wide selection of products on their mobile devices.

Advanced search system

An advanced search feature is essential for a grocery ecommerce platform to help customers efficiently find products that meet their dietary and nutritional needs or locate current promotions. An effective search feature also increases average basket size by making it easier for customers to discover and add more products to their cart.

Advanced filtering and sorting options

Allowing customers to easily find products through advanced filtering options (e.g. price, brand, nutritional values, categories) and sorting. Advanced filtering and sorting options enable customers to compare prices across products, helping them make informed purchase decisions.

Voice search function

Users can use voice search to quickly find products they are interested in by saying phrases like “show me all products from brand X” or “I’m looking for organic apples.” This makes shopping faster and more convenient. Voice search increases efficiency by enabling customers to quickly find and order products without the need for manual searching.

Buy with one click

Customers usually order their favorite products regularly. Therefore, it is worth making sure that you allow them to re-order the entire basket or add their most frequently ordered items to it quickly. Additionally, one-click ordering can be used to set up recurring deliveries for frequently purchased items, ensuring timely and regular product arrivals for your customers.

Click and Collect

This is one of the popular order fulfillment methods. The grocery eCommerce solution allows customers to order online and pick it up in physical stores without standing in line. Click and collect integrates curbside pickup options, enabling customers to place an online order and conveniently pick it up in store. In store shoppers play a key role in preparing these orders for curbside pickup, ensuring a smooth and efficient process.

Personalized shopping experiences

Thanks to artificial intelligence tools, grocery stores can collect and then use (in accordance with the law) customer data of purchasing behavior to create personalized products and offer recommendations. Personalized pricing and targeted promotions can significantly enhance the overall customer experience by delivering relevant offers and value to each shopper. This may also include personalized promotions and notifications.

Loyalty systems

In the food industry today, customer loyalty is more crucial than ever. Retain your customers with various promotions and loyalty programs, increasing CLV (Customer Lifetime Value). Loyalty systems can also include flexible pay options or rewards for frequent shoppers, making it easier for customers to earn benefits and encouraging repeat business.

Subscription model

Selling products in a subscription model through grocery delivery platforms is a great convenience for customers. Thanks to this, they are guaranteed regular deliveries of their favorite products right to their doorstep, and you have a steady income. Additionally, subscription models often offer discounted prices for recurring deliveries, helping customers save money over time.

Inventory management

Integration of the platform with the inventory management system will allow for more effective management of product deliveries and reduce possible surpluses or shortages in the warehouse, which often happens in online grocery businesses.

Fast and flexible delivery services

Offering a variety of delivery options, including same-day delivery or selecting a specific delivery window, can significantly improve customer satisfaction.

Simple and secure payment gateways

Integration of various payment methods, including mobile payments and electronic wallets, and ensuring a high level of transaction security inspire consumer confidence.

TEchnologies

The best technologies for online grocery platform

Sylius

Sylius is an open-source headless eCommerce framework dedicated to mid-market and enterprise brands (B2C/B2B platforms and multi-vendor marketplaces).

Sylius Plus

Sylius Plus is a modular eCommerce platform providing high-class functionalities dedicated to every business that focuses on dynamic development.

Shopware

Shopware is a flexible, open-source customer experience-focused platform suitable for B2B and B2C business models.

Ibexa

Ibexa DXP is a modular platform consisting of three products: Ibexa Headless, Ibexa Experience, and Ibexa Commerce.

Ergonode

Ergonode is a modern PIM system whose task is to improve the process of creating, editing, and distributing product content in various online sales channels.

Pimcore

Pimcore is a PIM system based on an open-source license. It provides a great set of features for PIM, CMS, and DAM, making it a great all-in-one solution.

Akeneo

Akeneo is a Product Information Management & Data Intelligence tool for omnichannel & most advanced eCommerce needs.

Symfony

Symfony is a popular PHP web framework that provides many common web components like request handling, authorization, and database connections

Sulu

Sulu is a 100% open-source headless CMS that enables users to create and manage digital content such as websites, mobile apps, and other digital platforms.

Mirakl

Mirakl is a Software as a Service (SaaS) marketplace platform that enables companies and brands to launch and manage their own online marketplaces.

Magento & Adobe Commerce

Magento was created for companies requiring a tailored eCommerce solution. It provides extensive features that enable effective management of an online store.

API Platform, Elasticsearch, Gally Elasticsuite

Three advanced eCommerce technologies for your online store that will streamline your business operations.

Successful projects - grocery e-commerce platform

Case study

#1 Advanced eCommerce platform for the leader of the organic food industry

Planeta Huerto is the largest Spanish online store. For ten years, it has been the undisputed leader in Spain and Portugal in the online sale of ecological, organic, healthy, and sustainable products.
One of the company's main problems was the lack of marketing support, which made daily work difficult. Our main goal included the migration of products and customers from the proprietary solution to Sylius and the connection of the blog platform with the store. This was important because the blog is a large part of Planeta Huerto's marketing. The client also wanted to expand shipping methods, add new payment methods, and easily manage product information.
Storefront screen of Planeta Huerto

The solutions and improvements we have introduced are:

Open-source CMS plugin
Content management that fulfilled the need to integrate a blog with a store.
Elasticsearch
An advanced search engine.
Pimcore
Product information management (images, descriptions, translations in two languages)
Adyen and Aplazame
Introduction of new payment systems
The technologies used allow for easy service of many clients and flexible expansion by adding or modifying new functionalities in the future. It is worth adding that the store works perfectly on desktop computers, laptops, tablets, and phones.
Check the case study
Case study

#2 Online grocery marketplace with a huge number of products

P24.by is a grocery ecommerce website that offers over 150,000 products, groceries, and everyday products. 
The company's main problem was that their existing platform worked too slowly - the reason was the huge number of products offered. Therefore, our task was to create a new store and implement an advanced search engine and an efficient content management system.
We chose the highly flexible and scalable Sylius framework to implement this project. We used the Elasticsearch search engine to facilitate data search and filtering, the CMS plugin for content management, and Access Layer Control for role management.
Storefront screen of P24

Thanks to all our actions, the client obtained the following results:

400%
Increased online sales by 400%
70%
The page loading time decreased by 70%
250%
The mobile traffic increased by 250% due to the great mobile experience
Check the case study

How to get started with an online Grocery & FMCG shop?

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document cover Sylius 2.0: Crucial Upgrade Insights from an Agency and Vendor Perspective