Industries

eCommerce for fashion

Technology meets fashion: eCommerce solutions that are revolutionizing the industry

The fashion sector faces unique challenges and opportunities in today's dynamically developing digital world. Our mission is to provide eCommerce fashion brands with modern, effective, and scalable tools that transform the traditional approach to online shopping and offer an unforgettable shopping experience.

Meet your customers' expectations and join the top fashion eCommerce sites.

Discover solutions

We know the biggest challenges of the online fashion industry

Personalization

Customers expect increasingly personalized shopping experiences, including tailored offers of products and services consistent with their individual needs and preferences.

Product fit

One of the biggest challenges in selling clothes, shoes, and accessories online is the inability to try them on, which leads to some customers giving up on the purchase.

Search and filter

A common challenge is providing customers with a search engine that will quickly find the desired product. This is especially important when the offered products have, for example, many variants, sizes, lengths, etc.

Supplies management

Improper inventory management, especially with multiple warehouses, can lead to financial problems. In the fashion industry, where seasonality is essential, seasonal sales and product rotation are key to effective inventory management.

Finalizing the order

Modern consumers expect the purchasing process, including order finalization, to be quick and straightforward. They count on online stores to offer them preferred delivery and payment options tailored to their needs and preferences. Sometimes, they abandon the cart if they don't see their favorite payment or shipping method on the list.

Returns and logistics

High return rates are particularly problematic in the fashion industry. Effective returns management and the speed of returns processing have a positive impact on the overall customer experience.

Strong competition

The fashion industry is saturated, which means that new fashion eCommerce platforms have to make a lot of effort to stand out from the competition and reach as many potential customers as possible.

Customer loyalty and trust

In the digital age, when access to a wide range of stores and apparel brands is at your fingertips, online stores must overcome several key challenges to build trust and maintain loyal customers.

Practical and innovative solutions for the online fashion industry

#1

Artificial intelligence

Artificial intelligence (AI) facilitates collecting data from customers (as permitted by law), which helps stores identify the needs and preferences of their target audience and maximize profits.
Advantages: 
  • Customers don't waste time browsing through irrelevant products
  • Customers will be recommended products that they may actually be interested in
  • Potential consumers will be provided with personalized experiences, which will contribute to increased shopping satisfaction
#2

Augmented reality

It is a technology that allows the virtual superimposition of images, such as clothes or accessories, on images of users or their surroundings in real-time using the device's camera. Thanks to this, customers can virtually "try on" products without needing physical touch, which is especially useful when shopping online.
Advantages:
  • Increasing the number of conversions thanks to the ability to try on the product
  • Reducing the number of returns thanks to customers making better choices
  • Improving brand perception and increasing customer loyalty by providing unforgettable experiences
#3

Advanced search engine - Elasticsearch

Flexible, efficient, and easy to scale, Elasticsearch technology has become one of the leaders in the search engine space due to its ability to search large amounts of data in almost real-time quickly.
With this search engine, you can offer your customers advanced product filtering based on various parameters, such as variants, attributes, taxes, sales channels, and product names.
#4

Managing inventory from multiple sources

This functionality supports stores in managing multiple sources and sales channelsfrom the administration panel. You can track product availability in multiple locations and ship ordered products from the most optimal storage source.
#5

Payments, shipping, checkout experience

When choosing an eCommerce platform, pay attention to whether it has integration with popular payment gateways and courier companies in a given country. Also, ensure that all the necessary elements of order finalization are on one page - this solution is offered by One Page Checkout.
#6

Quick returns management

Enabling customers to report a refund from their account and select returned products will significantly speed up and facilitate the entire process. After reporting the return, the administrator can manage it from the admin panel.
#7

Multichannel

One way to reach new customers is multi-channel sales. Using this sales strategy, you can meet your customers' expectations and reach them through their favorite trading platforms, such as social media or popular marketplaces.
However, it is worth remembering to ensure consistent customer experiences, such as consistent product descriptions or photos in all sales channels, to maximize customer satisfaction.
#8

Reviews and Loyalty Systems

Reviews are essential for online shoppers. It is worth providing your customers with a credible and reliable opinion about the product. Thanks to this, you will reduce the distance between the fashion brand and potential customer groups and generate trust.
The second step is to keep customers coming back to you. Loyalty systems are the perfect way to do this. The most popular are point systems, coupons and discounts, personalized offers, and membership programs.
#9

Website responsiveness

A large group of consumers browse websites and buy items via mobile devices. This means that your website should be designed to look and function well on desktop computers, laptops, tablets and mobile phones.

Do you want to have a top fashion eCommerce site?

Our Case Study

Case study

Global eCommerce platform for luxury fashion

The best fashion eCommerce sites use our solutions! Mytheresa is an online store in the apparel industry, offering products from the collections of world fashion designers, including Saint Laurent, Balenciaga, Gucci, and Prada. Mytheresa employs approximately 1,200 people in various locations. The largest offices are in Munich, Barcelona and Berlin. Net sales in the past fiscal year amounted to 800 million EUR. The target customers value quality, class, and unique products.
The main goal of the project is to migrate from a "legacy" solution based on Magento to Sylius. The current solution became obsolete and caused the client many limitations in the form of difficulties with its maintenance and development. 
As a result, Mytheresa received a much more flexible platform. It allows for a number of configurations, advanced targeting, and many built-in functionalities that facilitate effective store management.
Currently, the company is generating regular growth and receives much positive feedback about the new store.

They trusted us

We chose BitBag because they had qualified Sylius developers on board, and they agreed to the form of cooperation we proposed, which was very important to us. From the very beginning, the cooperation went our way. Our team of programmers and BitBag programmers learned from each other and exchanged experiences, which had a positive impact on the efficiency and quality of work. The BitBag team has demonstrated flexibility and adaptability in adapting to our office culture and processes. All these aspects allowed for the efficient implementation of the successful project.
Michael Schürpf - CTO at Lensvision AG
Philipp Barthold
CTO at Mytheresa
The great advantage of our cooperation is that we managed to find a common language with developers and front-enders.
Thanks to this, our meetings and work progress very effectively!
Grzegorz Berłowski
Vice-president, CIO at Albeco
BitBag is a strong partner and a great addition to our partner network. We are very happy with the plugin that their team has built in collaboration with us to bring the Adyen all-in-one payment platform to merchants on Sylius, thus enabling even more growth opportunities for their businesses.
Sascha Schwägele - Senior Manager Commercial Partnerships at Adyen
Sascha Schwägele
Senior Manager Commercial Partnerships
at Adyen
The cooperation between Mollie and Bitbag has been a very fruitful and exciting experience. From the first conversations where we could align the goals and ambitions of both Bitbag and Mollie, we grew into a relation of continuous improvement. Currently, we can definitely say that we are the best possible Payment Service provider within the Sylius platform, thanks to the experience of Bitbag.
Merijn van Zuidam - Lead Technical Partner Manager at Mollie
Merijn van Zuidam
Lead Technical Partner Manager
at Mollie B. V.
Cooperation with BitBag and choosing Sylius was one of our best decisions. In a short time, we received a flexible solution for selling tickets that meets all our expectations. The professional approach and commitment of the entire team made the end result of our cooperation very satisfying.
Sebastian Dudek
Event Manager at PHPers
We chose BitBag because we believed that they are the company that best knows how to use Sylius to build an e-commerce platform. It was the right choice, BitBag helped us to build a system that not only saves our money but also allows us to build our business without fear of being limited by software.
Jarosław Majcher
CTO at Folkstar
It was a pleasure to work with BitBag. They were available in both good and bad times. They have a very professional attitude and a very high standard of code, with a clear focus on testability and architecture. They did a fantastic job while kickstarting our project with an Event Storming session and helped us build our first MVP.
Michael Schürpf - CTO at Lensvision AG
Michael Schürpf
CTO at Lensvision AG
BitBag helped us with delivering a project previous agency failed to do. They have extensive knowledge of Sylius & eCommerce software which makes their work efficient, more stable and less expensive than that of their competitors, especially in the long term.
Aliaksei Arochka - Product Owner at P24.BY
Aliaksei Arochka
Product Owner at P24.BY
Despite an extensive time difference, BitBag's attention to detail and willingness to look out for the best interests of our business has allowed us to scale our online presence and expand our business into new markets. We appreciate BitBag's patient approach and the clarity they provide when it comes to meeting our requests and planning new development. They have performed numerous services for us including a UX audit and numerous development projects, and even offer insights into the most efficient ways to scale up our online operations. Whether it be over video calls or through any of our many daily check-ins, BitBag is always willing to offer us detailed feedback and guidance on many aspects of our eCommerce platform. This also includes working alongside other external agencies and developers, which requires attention to detail and extensive cooperation.
Kato von Essen - Content Director at West Coast Gifts Inc.
Kato von Essen
Content Director at West Coast Gifts Inc.
The cooperation between Foodspring and BitBag has proven to be very effective from the beginning. The BitBag team seamlessly adapted to our workflow and processes, demonstrating exceptional knowledge of Shopware, which significantly improved our platform and made it easier to introduce new features. We are fully satisfied with both the effects of our cooperation and the smoothness of communication with the BitBag team.
Kato von Essen - Content Director at West Coast Gifts Inc.
Pierre Bernard
Director Engineering and Technology
We are happy to have found an experienced but at the same time young and fresh partner who helps us to staff our projects with highly qualified Symfony developers and enables us to handle even more and larger projects for our B2B customers in Austria, Switzerland and Germany.
Kato von Essen - Content Director at West Coast Gifts Inc.
Gunnar Fuelle
Managing Director
The entire BitBag team demonstrated a highly professional approach to collaboration, contributing to achieving results that were satisfying to us. Thanks to choosing Sylius, we now have a platform that meets customer expectations and is tailored to the specifics of our industry.
Kato von Essen - Content Director at West Coast Gifts Inc.
Ewa Dyderska
Co-founder of Artera.pl
As imoje, we are constantly looking for opportunities to make our solution available to an increasing number of clients, which primarily involves establishing relationships with new eCommerce platforms.In the case of Sylius, we were looking for a company with the status of an official partner, guaranteeing good knowledge of the technological environment and the quality of work performed. Contact with Mr. Radosław (CSO) reassured me that I had made the right choice, and the entire cooperation process was carried out in a professional and friendly atmosphere.
Kato von Essen - Content Director at West Coast Gifts Inc.
Marcin Popowski
Product Manager
BitBag is a mature organization in project management. Each stage, each task is perfectly planned, priced and completed on time. The entire process is transparent to the customer. BitBag software meets the customer's expectations and requirements.
Kato von Essen - Content Director at West Coast Gifts Inc.
Natalia Rudnikowska
Director of the IT department

Increase your profits with a flexible eCommerce platform tailored to the fashion industry

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