Scalable B2C eCommerce Software To Enable (And Handle) Your Growth

Overcoming B2C eCommerce Challenges: Strategies for Growth

The B2C eCommerce market is very competitive and poses a number of challenges for companies that they must face if they want to stay in the market and attract customers. Check below what challenges await B2C stores and find out how you can meet them.

We know what challenges you face every day

Changing customer expectations

B2C customers are increasingly demanding. They expect fast delivery, excellent customer service, multiple sales channels, an intuitive user interface, and ease of shopping.

Dynamic customer segments

Customer turnover in B2C eCommerce is high, which is why online merchants should build long-term relationships with existing customers. Loyalty programs or personalized recommendations can help with this.

Data Security

Security is a priority in the eCommerce industry due to the sensitivity of customer data. The introduction of appropriate security measures is essential to ensure protection against cyberattacks.

Personalization and Segmentation

In the age of big data, customers expect a more personalized shopping experience. This requires complex data analysis and customer segmentation.


The increase in mobile traffic means you need responsive web design - eCommerce sites need to be optimized for mobile users in terms of design and functionality.

International Sales

Expansion into new markets brings challenges related to aspects like cultural differences, languages, regulations, or currencies, but it can be crucial in online business development.

Adaptation to changes in legal regulations

eCommerce law is constantly changing. Due to that, businesses need to stay up to date with local and international laws, such as data protection laws and tax regulations.

Evolving technologies

New technologies such as artificial intelligence, augmented reality, and blockchain bring new opportunities but also challenges in terms of adaptation and integration.

Logistics and inventory management

Fast and reliable delivery is essential. Companies should have effective order and inventory management systems.

Factors worth considering when choosing
a B2C eCommerce software

Choosing scalable eCommerce software is crucial for entrepreneurs who want to overcome the above-mentioned challenges, plan to grow their business, and simultaneously avoid potential obstacles related to growing traffic or product range. Here are some reasons why you should choose scalable eCommerce software:


The scalable software can handle increasing traffic and transactions without having to make major changes or migrate to a new eCommerce platform. Thanks to this, you can implement business strategies without limits.


Allows you to integrate the online store with external systems as your business needs to grow and change, and also with marketing and AI tools that help create long-term relationships with clients and build customer loyalty.


Although the initial cost may be higher, investing in scalable software can be cheaper in the long run than changing the platform regularly or repairs to a system that is not designed to handle high traffic.

Stability and performance

Scalable software is usually designed to run stably and efficiently, even under heavy load. This means faster page load times, fewer errors, and a better overall selling experience.


As the eCommerce market grows, businesses need to be able to adapt to changing market conditions. Scalability gives you the flexibility you need to respond quickly to these changes, for example, adaptation to changes in legal regulations.


Scalable systems often have built-in security mechanisms that can easily be updated as new threats emerge, which is critical to protecting customer data and transactions.

Support for International Growth

Scalable eCommerce software often supports multiple channels with different languages, currencies, zones, and tax laws.

Product information management

Centralizing and coordinating all trade-related pricing, sales, accounting, and marketing systems enables access to millions of products on a single platform. As a result, you work more efficiently, and customers receive their orders quickly.

Go mobile (Progressive Web Apps)

You gain the ability to improve customer experience, sales volume, systems, and much more by adapting eCommerce to mobile devices. Check out our solution for Sylius PWA.

Check B2C eCommerce software

We build eCommerce B2C platforms based on Sylius and Shopware, the two scalable solutions that enable even the most non-standard personalization and can support hundreds of thousands of products/data. Thanks to them, you don't have to worry about technical debt, which is a big problem for many eCommerce owners.

Check which platform will be suitable for your eCommerce

Start with the idea, end up with the plan

Collecting the requirements and building an estimation based on them is crucial for the success of any (B2B and B2C) commerce project. Your customers will be grateful for modern solutions that meet their expectations. Knowing the time and costs is often a determinant of cooperation. For this purpose, we offer a special service – Vision-To-Plan eCommerce Workshops.

The first two steps of the process shown on the graphic are covered by workshops. The others refer to the implementation process.

eCommerce workshops are created to understand each other's expectations and needs. Remember that every €1 spent on planning can save up to €10 in redundant development costs.
Nobody likes to buy a pig in a poke, so before signing a contract, we need to understand our (as company and people) needs well and decide if both parties want to cooperate.

To learn more about workshops, go to the Vision-To-Plan eCommerce Workshops.

Project management in BitBag

The right technology for the right results

Our experts will help you select technologies that will meet the key requirements of your online store. After selecting the appropriate technologies, we begin implementation.

Agile methodology

The development process is divided into several phases. You are involved in the whole process, so every feedback, changes, or improvements are welcome.
However, we know each project differs, so we adapt the methodology to the client and his needs.


In general, we communicate with you via Slack through a dedicated channel. Other possible communication tools could be e-mail or Google Hangouts.

Team structure

Every project has different requirements, so there’s no “one and only” structure. In general, our team structure looks like this:

  • Project Manager – checks if everything goes according to plan, solves problems, and translates business language into programming (and vice versa).
  • Developers – carry out assumptions about the project to the real eCommerce solution.
  • Quality Assurance  – he will find and kill any bug that may crash your system.
  • (Optional) Designer – provides the website with beautiful UI and takes care of UX.
Settlement method

Depending on your project’s scope, goals, and budget, the settlement method may differ. Generally,  the work can be commissioned with two options: Fixed Price or Time and Material.  We ensure that everything is clear for both sides and then begin our cooperation based on the chosen model. 

Optional: project maintenance

As a bonus service, we can provide you with your B2C eCommerce project maintenance and long-term support. The service includes platform upgrades, updates and implementation of apps and plugins, and new eCommerce store feature development.

Live implementations - Scalable B2C eCommerce platforms


One of the leading e-grocery stores based on Sylius in Belarus

+400% Increase in online sales
+250% Increase of mobile traffic
+70% Faster page loading time

Elevating Global Luxury Fashion eCommerce with High-end Sylius Framework

Data import & export
Migration of many millions of users
Unlimited flexibility and scalability

Migration from Magento to Shopware: eCommerce with healthy and organic food

Magento -> Shopware migration
Implementation Shopware-based functionalities
Long-term cooperation
Planeta Huerto (Carrefour group)

eCommerce for Grocery: Advanced Sylius-based system with Pimcore integration

Integration with Pimcore
Blog page implemetation - our Sylius CMS Plugin
Payments integration - Adyen, Aplazame

Lighting industry: Upgrade Sylius from version 1.2 to 1.11

Easier and faster introduction of new functionalities
Automation in the admin panel
Search engine modifications
Clickable Automotive

Migration from Magento 1 to Sylius: The time zone is no longer a barrier.

Implementation of search engine - Quick-finder and fitment
Promotion system
Single page checkout
Order management

One of the top-of-mind Sylius payment solutions

11 payment methods included
Easy addition of new payment methods via the drop-in

Support in online marketplace development

Development of online marketplace
Integrations of various third-party tools
eCommerce complex solutions

Outsourcing development team: Support in eZ Platform CMS and Sylius implementations

Development eZ Platform CMS and Sylius
Project support
Coordination of team members
Jast USA

Video Games Marketplace: Migration from Magento to Sylius

Fast and secure file download mechanism
Custom 'Regional Pricing' system 
New VueJS frontend application

Scalable and Flexible Platform: Migration from WooCommerce to Sylius

Migration of content, products, and data
Customizing design and functionality
Integration with the Google ecosystem

Advanced and extended payment gateway integration for Sylius

Many payment methods
Refund handling
Deferred payments
PHPers Summit

A modern Sylius-based ticketing system

Ticket selling system
Ticket reservation system
Great performance

Headless solution with Sylius and Pimcore under the hood

Migration from WooCommerce
Headless solution with Sylius backend under the hood
Pimcore implementation

“Creating the most loved payment gateway on Sylius”

The most advanced PSP integration for Sylius
Management of payment methods
Partial shipment, partial refunds

Mobile & web eCommerce app built on top of Sylius

+200% The average number of sold lenses
+50 New opticians, after the first MVP version
The solution that stands for years

eCommerce built on top of Sylius in just 3 weeks

Time of implementation - 3 weeks 
Advanced customization
Data migration and integration

Trusted Technologies

Learn more about B2C eCommerce implementation

Free consultation

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