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B2C eCommerce Software: Grow
with Scalable Software

Overcoming B2C eCommerce Challenges: Strategies for Growth

The B2C (business to consumer) eCommerce market is highly competitive and presents companies with a series of challenges they must face to stay in the market and attract customers. A comprehensive suite of ecommerce tools and key features is essential for overcoming challenges in the B2C market. Innovative technologies, effective marketing strategies, excellent customer service, and adapting to changing consumer preferences and market trends are elements that will help you stand out from the competition, achieve long-term success and create successful online business. Leveraging these key features can help drive sales and foster business growth.

We Get Your Daily Struggles

Changing customer expectations

B2C customers are increasingly demanding. They expect fast delivery, excellent customer service, multiple sales channels, an intuitive user interface, and ease of online shopping.

Dynamic customer segments

Customer turnover in B2C eCommerce is high, which is why online merchants should build long-term relationships with existing customers. Customer engagement strategies, such as loyalty programs and personalized recommendations, are essential for fostering brand loyalty and encouraging repeat purchases.

Data Security

Security is a priority in the eCommerce industry due to the sensitivity of customer data. The introduction of appropriate security measures is essential to ensure protection against cyberattacks.

Personalization and Segmentation

In the age of big data, customers expect a more personalized shopping experience. Tailored solutions enable businesses to deliver personalized experiences that address the unique requirements of their specific business needs. To meet these expectations, businesses must first identify their target audience and tailor their approach accordingly. This requires complex data analysis and customer segmentation to deliver relevant offers and content that resonate with specific customer groups.

Mobility

Mobile optimization is a key factor for eCommerce sites, ensuring that your website is responsive in both design and functionality. Mobile optimization can enhance customer engagement by providing a seamless experience across devices, which leads to higher satisfaction and increased sales.

International Sales

Expansion into new markets brings challenges such as the need for multi currency support and multiple languages, along with cultural differences, regulations, and secure payment gateways, but these features are essential for international sales and can be crucial in online business development.

Adaptation to changes in legal regulations

eCommerce law is constantly changing. Due to that, businesses need to stay up to date with local and international laws, such as data protection laws and tax regulations.

Evolving technologies

New technologies such as artificial intelligence, augmented reality, and blockchain bring new opportunities but also challenges in terms of adaptation and integration.These evolving technologies contribute to enhanced functionality in B2C ecommerce software, enabling greater customization, multi-vendor support, and seamless integrations that improve user experience and scalability.

Logistics, inventory, and order management

An effective order management system is crucial for ensuring fast and reliable delivery. Integrated order management and inventory management features help businesses efficiently manage inventory and fulfill customer orders.

Key B2C Platform Factors

Choosing scalable eCommerce software is crucial for entrepreneurs who want to overcome the above-mentioned challenges, plan to grow their eCommerce business, and simultaneously avoid potential obstacles related to growing traffic or product range. By tracking key performance indicators, businesses can gain valuable insights and make data-driven decisions that drive growth and efficiency.
Here are some reasons why you should choose scalable eCommerce software:

Forward-thinking

The scalable software can handle increasing traffic and transactions without having to make major changes or migrate to a new eCommerce platform. This ensures that as your business grows, the platform continues to support smooth operations and helps businesses grow without limitations.

Integrations with third-party services

Offers seamless integration and robust integration capabilities, allowing you to connect your online store with a wide range of external systems as your business evolves. The platform integrates seamlessly with existing systems, such as inventory management and CRM tools, enhancing overall functionality and streamlining workflows. It also supports integration with marketing and AI tools that help create long-term relationships with clients and build customer loyalty.

Costs

Although the initial cost may be higher, investing in scalable software can be cheaper in the long run than changing the platform regularly or repairs to a system that is not designed to handle high traffic. Additionally, transaction fees charged by eCommerce platforms can significantly affect the total cost of ownership, impacting the long-term affordability and profitability of your online store.

Stability and performance

Scalable software is usually designed to run stably and efficiently, even under heavy load. This means faster page load times, fewer errors, and a better overall selling experience.

Flexibility

As the eCommerce market grows, businesses need to be able to adapt to changing market conditions. Scalable software enables companies to respond quickly to evolving market demands, ensuring they can meet customer expectations and industry trends. Scalability gives you the flexibility you need to respond quickly to these changes, for example, adaptation to changes in legal regulations.

Security

Scalable systems often have built-in security mechanisms that can easily be updated as new threats emerge, which is critical to protecting customer data and transactions.Secure payment processing and secure checkout processes are essential for protecting customer data and building trust, ensuring that customers feel safe during every step of their online shopping experience.

Support for International Growth

Scalable eCommerce software often supports multiple channels with different languages, currencies, zones, and tax laws.

Product information management

Centralizing and coordinating all trade-related pricing, sales, accounting, and marketing systems enables access to millions of products on a single platform. With extensive customization options, businesses can tailor product information management to their unique needs, ensuring that data is organized and presented in the most effective way. As a result, you work more efficiently, and customers receive their orders quickly.

Go mobile (Progressive Web Apps)

You gain the ability to improve customer experience, sales volume, systems, and much more by adapting eCommerce to mobile devices. Mobile adaptation is essential for delivering seamless shopping experiences, ensuring intuitive navigation and secure payments that keep customers engaged and satisfied. Check out our solution for Sylius PWA.

Check B2C eCommerce Software

We build eCommerce B2C platforms based on Sylius and Shopware, the two scalable solutions that enable even the most non-standard personalization and can support hundreds of thousands of products/data. Thanks to them, you don't have to worry about technical debt, which is a big problem for many eCommerce owners.

Sylius

Sylius is an open-source headless eCommerce framework dedicated to mid-market and enterprise brands (B2C/B2B platforms and multi-vendor marketplaces).

Shopware

Shopware is a flexible, open source ecommerce platform-focused for B2B and B2C business models.

Quiz

Check which platform will be suitable for your eCommerce

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Start with the idea, end up with the plan

Collecting the requirements and building an estimation based on them is crucial for the success of any (B2B/B2C or marketplace website) commerce project. Your customers will be grateful for modern solutions that meet their expectations. Knowing the time and costs is often a determinant of cooperation. For this purpose, we offer a special service – Vision-To-Plan eCommerce Workshops.

The first two steps of the process shown on the graphic are covered by workshops. The others refer to the implementation process.

eCommerce workshops are created to understand each other's expectations and needs. Remember that every €1 spent on planning can save up to €10 in redundant development costs.

Nobody likes to buy a pig in a poke, so before signing a contract, we need to understand our (as company and people) needs well and decide if both parties want to cooperate.

To learn more about workshops, go to the Vision-To-Plan eCommerce Workshops.

Project Management in BitBag

The right technology for the right results

Our experts will help you select technologies that will meet the key requirements of your online store. After selecting the appropriate technologies, we begin implementation.

Agile methodology

The development process is divided into several phases. You are involved in the whole process, so every feedback, changes, or improvements are welcome.
However, we know each project differs, so we adapt the methodology to the client and his needs.

Communication

In general, we communicate with you via Slack through a dedicated channel. Other possible communication tools could be e-mail or Google Hangouts.

Team structure

Every project has different requirements, so there’s no “one and only” structure. In general, our team structure looks like this:

Project Manager – checks if everything goes according to plan, solves problems, and translates business language into programming (and vice versa).
Developers – carry out assumptions about the project to the real eCommerce solution.
Quality Assurance – he will find and kill any bug that may crash your system.
(Optional) Designer – provides the website with beautiful UI and takes care of UX.

Settlement method

Depending on your project’s scope, goals, and budget, the settlement method may differ. Generally, the work can be commissioned with two options: Fixed Price or Time and Material. We ensure that everything is clear for both sides and then begin our cooperation based on the chosen model.

Optional: project maintenance

As a bonus service, we can provide you with your B2C eCommerce project maintenance and long-term support. The service includes platform upgrades, updates and implementation of apps and plugins, and new eCommerce store feature development.

Live B2C Platform in Action

P24

One of the leading e-grocery stores based on Sylius in Belarus

+400% Increase in online sales

+250% Increase of mobile traffic

+70% Faster page loading time

B2C eCommerce Software: Grow with Scalable Software

Overcoming B2C eCommerce Challenges: Strategies for Growth

We Get Your Daily Struggles

Changing customer expectations

Dynamic customer segments

Data Security

Personalization and Segmentation

Mobility

International Sales

Adaptation to changes in legal regulations

Evolving technologies

Logistics, inventory, and order management

Key B2C Platform Factors

Forward-thinking

Integrations with third-party services

Costs

Stability and performance

Flexibility

Security

Support for International Growth

Product information management

Go mobile (Progressive Web Apps)

Check B2C eCommerce Software

Sylius

Shopware

Check which platform will be suitable for your eCommerce

Start with the idea, end up with the plan

Project Management in BitBag

Live B2C Platform in Action

Trusted Technologies

Sylius

Sylius Plus

Shopware

Alokai

Ibexa

Ergonode

Pimcore

Akeneo

Symfony

Sulu

Mirakl

Magento & Adobe Commerce

API Platform, Elasticsearch, Gally Elasticsuite

B2C Implementation Insights

Need a scalable B2C store? Let’s talk

B2C eCommerce Software: Grow
with Scalable Software