Nowadays, many companies rely significantly on innovative PIM solutions to boost their sales and improve the efficiency of marketing measures. Currently, there are more than 50 PIM software providers in the market that help owners of eCommerce marketplaces to handle their extensive product data easily.

However, the marketing industry is highly dominated by Pimcore and Akeneo PIM solutions which help users manage product information data of any type and any size with minimum effort. Both systems offer a vast range of features. Deciding which of the two platforms will be the better choice depends heavily on your business needs and future goals. 

Suppose you are having a hard time picking the right product information management software for your online store. In that case, it is better to find out which solution offers more features and tools that you need or which one has more flexible pricing plans that suit your current budget constraints.

What is Akeneo?

Akeneo is an open-source PIM solution that helps businesses improve their productivity by providing their teams with the most reliable and efficient platform to maintain their product information data. In addition, by offering multi-channel importing and exporting data capability, Akeneo forms the central repository for all product data that is quite critical for your company.

It was released in three different editions: Community, Enterprise, and Cloud. The community edition is free for users, and it is an excellent option for small-scale businesses. However, for large companies looking for more extended capabilities, enterprise edition will do the job perfectly.

Main features

Some unique features of Akeneo are:

  • Data import and export
  • Data enrichment
  • Teamwork assistant 
  • Versioning and publication
  • Data quality review
  • Edit and translate engine
  • Validation workflows

Pros and Cons of Akeneo 


  • Extremely user-friendly
  • Highly compatible with multiple web services
  • Easy-to-understand and straightforward user interface
  • A vast community of users
  • Expanded user rights management
  • Easy integration with third-party applications
  • Manages the product data efficiently 
  • Great for eCommerce retailers


  • Automatic updates are only available on the highest-priced plan
  • Expensive for mid-sized companies or large-scale businesses
  • It costs a lot when many retailers are required 

Who uses Akeneo?

Many verified companies trust the Akeneo Pim solution to manage their company’s product data and boost sales efficiently. The companies using Akeneo are mostly found in America and the computer software industry. Some of the prominent clients of Akeneo product information management software are:

  • Auchan
  • Sephora
  • Jabra GN
  • Bentley
  • Frankfurt Airport shopping 

What is Pimcore?

Pimcore is one of the oldest and reliable PIM solutions available in the market. It is a one-stop solution for all eCommerce retailers as it not only offers product information management but also includes eCommerce management, master data management, and digital asset management. Due to this reason, Pimcore is preferred over all other PIM solutions by various companies worldwide.

It is free and available only in a single edition. Therefore, it allows enterprises to work efficiently by merging important applications without requiring complicated integrations.

Main features

Some of the unique features of Pimcore are:

  • Built-in photo editor
  • Creating a printable PDF product card
  • Publishing the product on a set date in the future
  • Efficient workflow management
  • Multi-domain and multi-vector
  • Data modeling
  • Data quality and semantics

Pros and Cons of Pimcore


  • It covers almost all the needs of a digital transformation project
  • Easy catalog management
  • Open-source
  • Easy product management
  • It can handle any type of digital information
  • Easy to develop and implement
  • Offers various ready-to-use functions


  • A small community of users
  • It does not offer a diverse range of plugins

Who uses Pimcore?

Many companies worldwide use Pimcore product information management software to improve, update their content regularly, and promote their offers. Pimcore is a one-stop solution for more than 10,000 companies all around the world. It is a central place for all their business activities. Some of the prominent companies using Pimcore are:

  • Ikea
  • Burger king
  • T-Mobile
  • Bloomberg
  • Falkensteiner Hotel Group
  • Interspar
Radosław Żurawski - CSO at BitBag
Are you looking for a reliable PIM solution for your eCommerce?

Akeneo vs. Pimcore – What is a better PIM solution for your company?

If you are looking for a way to manage your business data efficiently and increase your sales, you are bound to come across the Akeneo and Pimcore PIM solutions. Both of them are free of cost and offer a ton of features. Which PIM solution to choose for your business or company if each of them provides different features? A detailed comparison of both solutions will help you choose the right one for your company.

Flexibility and Scalability 

Pimcore is a scalable platform that can be used to work efficiently in a global environment. It can handle large amounts of data and resources efficiently. The Pimcore product information management software allows users to modify data using typical APIs. For example, you can transform articles or blogs into a content service. Whereas, Akeneo does not include MDM solutions but manages the product’s data by using EAV.

The scalability of Akeneo is high, but data modeling and processing can only be done to a limited extent.

Personalization opportunities  

Pimcore allows users to create personalized content, which means that customers will receive attractive messages individually tailored to their preferences. 

However, with Akeneo, only product data can be managed. It does not offer message personalization. 


The implementation costs highly depend on the needs of the user. Both PIM solutions offer free versions to the users. However, Akeneo’s free version has limited features and functionalities as compared to Pimcore.

For companies looking for extended features and functionalities, the Akeneo enterprise edition will cost higher than the Pimcore paid version. However, even the Pimcore free version, including extensive features, will do the job perfectly for them. 


Akeneo does come with a simple and easy-to-understand user interface. Users of Akeneo are not loaded with tons of features and buttons like in Pimcore. 


Akeneo offers support only for the paid version whereas, Pimcore offers support and professional service to all its users. Support costs of Pimcore are a little higher than for the Akeneo free version due to the system’s complexity but are lower than for Akeneo paid version.

Which PIM solution to choose?

Technology is moving quickly, so it is better to get a future-proof system that meets your business needs, time, and budget for the implementation.

Akeneo is a ready-to-use software with minimum implementation time. Therefore, most companies and organizations prefer using Akeneo over all other PIM solutions because of its convenience and usability.

Whereas, Pimcore is a complete toolset for building connected systems. Its deployments will take longer and require more development than Akeneo.

If you want a PIM solution and wish to implement it quickly, Akeneo will be a better option. For small startups or businesses, it is a great PIM solution.

If you need to build a dedicated project or want to work on several projects simultaneously, Pimcore will be a better choice for you. It is because it can easily handle data of any type and size.


Being free of cost and open source solutions, both Akeneo and Pimcore are great for enterprise users. Every business has its requirements and future goals, so choosing the right PIM solution depends on your business requirements and goals. It will save a lot of time and get rid of manual processes. With every passing day, customer’s expectations are also getting higher and higher. A good PIM solution will help you meet them and boost your sales. However, if you don’t know how to integrate a PIM solution into your business, we can help you do it. We have helped many local businesses and companies in implementing the product information management software. Our certified developers can help you design a PIM solution tailored to your business needs. If you feel we can help you – contact us!