Ensure your online store's visibility in search results. Effective SEO isn't just about visibility - it also lowers customer acquisition costs and increases sales in the long term. With a properly optimized store structure, content, and technical aspects, you attract users who are genuinely looking for your products. It's an investment that contributes to your success every day.
Missing unique product descriptions
Duplicate content (especially with filters and pagination)
Poorly planned URL structure
Incorrect redirect setup
Neglecting the mobile version
Slow page loading
Unoptimized images
Ignoring structured data
Errors in sitemap.xml and robots.txt
No internal linking strategy
Optimizing the eCommerce website for SEO is a long-term game, but it is certainly worth the struggle. Keep in mind that the search engine’s algorithms do not stay the same forever. What works in one quarter may not work in the next one. Therefore, it’s best to follow the latest changes and stay flexible with the SEO strategy. Download our practical checklist to optimize your site step by step.