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eCommerce for Optics

eCommerce for the online optics business

An eCommerce solution for the optics industry should take into account its specificity, which includes both the sale of ready-made products, such as sunglasses or contact lenses, as well as more complex services, e.g., the selection of prescription eyeglasses with progressive lenses.

Create a modern online platform with glasses and sell glasses and contact lenses without restrictions!

Discover solutions

Our digital solution for online glasses stores

Product Configurator

It allows customers to select glass frames and types of lenses, including their parameters such as thickness, anti-reflective coatings, hardness, or UV filter, or to choose contact lens parameters such as power, cylinder, axis, and lens color.

Virtual Try On

When people buy glasses online, they want to see how they will look in them. The virtual try-on tool allows you to "put" selected frames on the customer's face in real-time, which significantly facilitates the process of buying glasses online.

Mobile eCommerce Application

It allows you to offer a more personalized service tailored to individual customer needs and preferences. This may include product recommendations, lens replacement reminders, or special offers. Additionally, Virtual Fitting Rooms are particularly effective in mobile applications.

Virtual Customer Service

Consultations with experts in real-time who answer questions, help solve problems, and advise on the selection of glasses are a great convenience for customers, thanks to which they will feel taken care of, just like in a stationary salon.

Subscription Model

It may concern, for example, contact lenses. Customers receive new contact lenses tailored to their needs regularly, e.g., monthly or quarterly. This is a convenient option for people who regularly use lenses, eliminating the need to remember to make purchases. This model can significantly increase customer loyalty and provide stable revenues for online glasses retailers.

Prescription Management

The ability to quickly enter and store data from customers' ophthalmological prescriptions makes buying prescription glasses online much more accessible.

Digital Marketing

By including clinical articles about common ophthalmology problems and concerns on your website, your patients won't have to look elsewhere for this information. Your website will become a source of knowledge for current and future patients.

Case Study

Case study

eCommerce Solutions for Modern Optics: Transformation
in the Swiss Lens Market

Lensvision.ch is the leading lens specialist in Switzerland. They sell their products through the B2C Oxid online store with custom B2B features, selling over 150,000 lenses a month from 200 different contractors.

To develop the company, they decided to provide a mobile application with an eCommerce module for a specific optician, within which he can conduct an interview process, manage meetings, and order lenses for a specific customer.

The project's biggest challenge was to design an appropriate microservice architecture that would aggregate all the data and be flexible enough to expand to a larger number of fulfillers.

Due to the fact that the Elvi team had no experience working with PHP, we decided to join them as Sylis and Symfony specialists. We participated in proof of concepts, checking Sylius's performance, configuring data models, and migrating current business data.

The result of our cooperation:

Building a mobile and web eCommerce application

Designing an appropriate API layer for orders and meetings

Building an ERP system for execution connectors

Integration with CRM

Check the case study

Technologies

The best technologies for online optics stores

Sylius

Sylius is an open-source headless eCommerce framework dedicated to mid-market and enterprise brands (B2C/B2B platforms and multi-vendor marketplaces).

Sylius Plus

Sylius Plus is a modular eCommerce platform providing high-class functionalities dedicated to every business that focuses on dynamic development.

Shopware

Shopware is a flexible, open-source customer experience-focused platform suitable for B2B and B2C business models.

Ibexa

Ibexa DXP is a modular platform consisting of three products: Ibexa Headless, Ibexa Experience, and Ibexa Commerce.

Ergonode

Ergonode is a modern PIM system whose task is to improve the process of creating, editing, and distributing product content in various online sales channels.

Pimcore

Pimcore is a PIM system based on an open-source license. It provides a great set of features for PIM, CMS, and DAM, making it a great all-in-one solution.

Akeneo

Akeneo is a Product Information Management & Data Intelligence tool for omnichannel & most advanced eCommerce needs.

Symfony

Symfony is a popular PHP web framework that provides many common web components like request handling, authorization, and database connections

Sulu

Sulu is a 100% open-source headless CMS that enables users to create and manage digital content such as websites, mobile apps, and other digital platforms.

Mirakl

Mirakl is a Software as a Service (SaaS) marketplace platform that enables companies and brands to launch and manage their own online marketplaces.

Magento & Adobe Commerce

Magento was created for companies requiring a tailored eCommerce solution. It provides extensive features that enable effective management of an online store.

API Platform, Elasticsearch, Gally Elasticsuite

Three advanced eCommerce technologies for your online store that will streamline your business operations.

Are you looking for an eCommerce solution for the optics industry?

Let's talk about how we can help your company

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