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eCommerce for Automotive

Specialized Automotive eCommerce Solutions for the Industry

Automotive eCommerce solutions should guarantee not only efficiency but also effectiveness in handling complex order management processes that are characteristic of this sector. Improving your operations with the right automotive ecommerce solution is the easiest path to increase revenue and profits.

Customers expect a simple, seamless automotive ecommerce platform that feels easy and intuitive. Providing an exceptional shopping experience is becoming a key task for companies operating in the automotive industry to attract and retain both current and potential customers. In a highly competitive market, businesses must differentiate themselves to succeed. Offering a seamless, intuitive purchasing path is the foundation for building long-term relationships and brand loyalty.

Do you want to start selling auto parts online?

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Automotive eCommerce platform - Key Features

Customer panel

Let your customers enter and save their vehicle information in a dedicated panel, and add and compare the specifications of several vehicles.

Personalization

Personalize your search results according to your previously selected car. This is a great convenience for customers when browsing products. Additionally, these personalization features enhance product discovery by making it easier for users to find relevant listings efficiently.

Product catalog

The platform should allow you to easily add, update, and categorize products such as automotive parts, accessories, tools, etc. It is important that the catalog is accessible and allows filtering according to various criteria (e.g., brand, car model, year of production).

Advanced search

Users should be able to search for products based on specific parameters, such as the producer, model, year of production of the vehicle, and other specific attributes of car parts. Advanced search features like VIN lookup and the ability to input and store vehicle information help improve fitment accuracy, ensuring customers find the correct parts for their vehicles.

Compatibility of parts with vehicles

The system should enable checking the compatibility of selected parts with specific vehicle models to ensure fitment accuracy, which is crucial in the automotive eCommerce industry.

Customer service and technical support

Providing customers with support in product selection through live chat, inquiry systems, and technical support will increase customer satisfaction and make purchasing easier.

Product reviews and ratings

The ability for users to add opinions and ratings helps build trust and facilitates product selection. Reviews and ratings also play a key role in increasing conversion rates by giving potential buyers the confidence to complete their purchase.

Product recommendations

Ensure customer satisfaction with personalized upselling opportunities by adding "You may also like" or "Other users bought" sections. This step may result in customers increasing the value of their basket and sales growth and raising the average order value through targeted recommendations.

Case Study

Case study

Advanced eCommerce platform for automotive
with unlimited scalability

Clickable Automotive is an auto parts ecommerce platform that provides BMW, Volkswagen, Audi, and Skoda parts. They have operated in Australia since 2011.

The auto parts online store had an outdated system that was based on Magento 1, which was limiting business development. The main goal of the project was to create a platform that would be scalable and would simplify the customer's shopping path as much as possible. The new platform offers seamless integration and direct integrations with essential tools, supporting efficient management of complex catalogs and enhancing the customer experience. The platform upgrade is focused on streamlining operations and reducing errors in workflows, ensuring improved efficiency and accuracy. The choice fell on Sylius, one of the leading eCommerce platforms.

Storefront screen of clickable automotive

To perform the tasks, we have taken actions such as:

Improving scalability:

Magento 1 ←→ Sylius migration (transfer of data and functionality)
Creating a function of grouping products, which facilitated their edition (change of price/quantity)
Integration with warehouse management system and inventory management software
Integration with local couriers
Creating a system for managing products and promotions.
Integration with Google Shopping Feed, MailChimp, and Postmark
Refresh the page layout

Simplifying the shopping path:

Creating an advanced search engine with filters to help in matching parts to the selected car model.
Transferred the form, choice of delivery, and payment methods to one page.
The option to subscribe to an unavailable product and return to the cart from the payment stage.

As a result, Clickable Automotive has a modern and intuitive system supporting
the purchase of car parts and a platform that allows unlimited scalability

TEchnologies

The best eCommerce platform and technologies
for automotive businesses

Sylius

Sylius is an open-source headless eCommerce framework dedicated to mid-market and enterprise brands (B2C/B2B platforms and multi-vendor marketplaces).

Sylius Plus

Sylius Plus is a modular eCommerce platform providing high-class functionalities dedicated to every business that focuses on dynamic development.

Shopware

Shopware is a flexible, open-source customer experience-focused platform suitable for B2B and B2C business models.

Ibexa

Ibexa DXP is a modular platform consisting of three products: Ibexa Headless, Ibexa Experience, and Ibexa Commerce.

Ergonode

Ergonode is a modern PIM system whose task is to improve the process of creating, editing, and distributing product content in various online sales channels.

Pimcore

Pimcore is a PIM system based on an open-source license. It provides a great set of features for PIM, CMS, and DAM, making it a great all-in-one solution.

Akeneo

Akeneo is a Product Information Management & Data Intelligence tool for omnichannel & most advanced eCommerce needs.

Symfony

Symfony is a popular PHP web framework that provides many common web components like request handling, authorization, and database connections

Sulu

Sulu is a 100% open-source headless CMS that enables users to create and manage digital content such as websites, mobile apps, and other digital platforms.

Mirakl

Mirakl is a Software as a Service (SaaS) marketplace platform that enables companies and brands to launch and manage their own online marketplaces.

Magento & Adobe Commerce

Magento was created for companies requiring a tailored eCommerce solution. It provides extensive features that enable effective management of an online store.

API Platform, Elasticsearch, Gally Elasticsuite

Three advanced eCommerce technologies for your online store that will streamline your business operations.

Are you looking for an eCommerce solution
for the automotive industry?

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