If you’re looking for a ready-to-use content management solution that comes with a standard Sylius installation, you might have a hard time finding one.

The reason is simple – no such thing exists. And there are some good reasons for this. We will cover them later in this article.

Although Sylius offers some native features that may be considered content management, it certainly can’t be compared to CMS modules found in other eCommerce and website building platforms.

No worries, though – below, you will find 3 solutions for a content management system implementation in Sylius.

Jump to section:

  1. Does Sylius have a CMS solution included?
  2. Native CMS features in Sylius
  3. Essential CMS features for eCommerce
  4. 3 ways to manage content in Sylius
  5. Risks of running a Sylius store without a CMS

Does Sylius have a CMS solution included?

No, as mentioned above, a standard Sylius installation doesn’t come with a separate module created purely for content management.

The reason for this is actually simple and well-thought-out.

Sylius' approach to CMS
Source: Official Sylius documentation

Sylius is an advanced technical solution focused on code quality, performance, and scalability. It’s geared to satisfy the most custom requirements an eCommerce app can have.

As such, it is purely focused on delivering a technically-excellent eCommerce engine without diluting its development efforts on features that are already offered by other solutions.

This is also a part of the best-of-breed approach: while Sylius core is the best choice for an eCommerce engine, there are other vendors that cover the specific CMS needs better.

Native CMS features in Sylius

It is true that Sylius doesn’t come with a full-blown CMS solution. However, even without a built-in content management system, Sylius allows some options that could otherwise be seen as part of a CMS.

These options include:

  • coupons
  • promotions
  • product information management (names, descriptions)
  • transactional emails content (available with Mollie payments plugin)

Essential eCommerce CMS features

Not every content management system provides the same features. To help you evaluate your choices, here is a short list of essential features that will help your content stand out and drive more sales.

Embedding products inside your content

The best kind of content will always present your products and services as a way to resolve your potential customers’ problems.

The shorter the path from consuming your content to finding your product, the better.

That’s why during content creation and editing, you need an easy way of associating products with a specific piece of content. This allows you to display product-related data like availability, price, or promotions dynamically.

Sylius CMS - Choosing products
Choosing which products will be associated with your content in Sylius admin panel via CMS plugin

HTML support

It doesn’t matter how well your store’s features and looks are planned out. You will always need some flexibility when it comes to creating and modifying content.

That’s when HTML support comes in handy. Even basic knowledge of HMTL lets you or your editors change how specific elements are displayed or add new marketing and analytics scripts.

What is more important, you can do it quickly without waiting for a developer to apply changes in the code.

Image and video support

Visual marketing is one of the best ways to make sure your eCommerce content stands out.

With the rise of social commerce, it has become increasingly important to have high-quality visuals that will attract your potential customers across different digital touchpoints.

Photos and videos are also much more digestible on mobile devices than simple text and can further increase your sales.

3 ways to manage content in Sylius

Solution #1 – Hardcode your content in templates

Believe it or not, there are still websites that use this kind of “content management system” (quotes intended). In this model, information is rarely added, updated, or modified.

It makes perfect sense for stale businesses that don’t value their customers’ experience. Even a few extra hours a developer would need to install a free plugin downloaded from GitHub would be an unnecessary investment if all you need is to change the year in your website’s footer once a year.

Solution #2 – Install a CMS plugin

Installing BitBag’s plugin is the easiest and the most efficient method for including a content management system in Sylius. Built with simplicity in mind, it’s a perfect solution for smaller teams that are starting with content creation in Sylius.

Sylius CMS plugin creates 5 components manageable from your Sylius admin panel:

  • Pages
  • Sections
  • Blocks
  • FAQ
  • Media
Sylius CMS building blocks
Sylius CMS plugin components

Sylius CMS installation guide (detailed version available on GitHub)

  1. Add plugin dependencies to your config/bundles.php file
  2. Install WYSIWYG editor
  3. Import required config in your config/packages/_sylius.yaml file
  4. Import routing in your config/routes.yaml file
  5. Import optional sitemap providers
  6. Finish the installation by updating the database schema and installing assets

Solution #3 – Integrate an external headless CMS via API

This is the most advanced solution and a popular one among enterprise businesses.

A headless content management system is the best choice for brands that have multiple content creators and editors, need advanced editorial workflows, and aspire to unify the customer experience across all touchpoints.

With headless-ready architecture and an API-first approach, it is much easier to create a truly headless eCommerce tech stack with Sylius than other platforms like Magento.

Risks of running a Sylius store without a CMS

As an open-source platform, Sylius development requires a medium-to-high level of technical knowledge and the ability to write code.

This means that without an implemented CMS solution, a lot of tasks will need developer’s attention.

  • content creation and publishing that takes much longer
  • missed SEO opportunities
  • higher costs
  • longer time-to-market with developers busy with content management work

As you can see, the right Sylius can save you a lot of headaches and significantly boost your sales with content. If you’re not sure how to approach content management feel free to contact us!