Westcoast

WestCoast
Ecommerce
Shop

The client

Canada’s largest designer, manufacturer and distributor
of glass pipes, vaporizers and smoking accessories for
the cannabis connoisseur.

West Coast Gifts is one of the largest wholesale distributors of cannabis accessories in Canada. Established in 2003 in Vancouver, the company designs and manufactures over 7000 various products, that are supplied on North America’s market. The product range includes award-winning glass pipes, hand pipes, vaporizers and diverse CBD accesories. In the last year, WCG reached over 13$ million in revenue and hired 35 employees working for its success.

Challenges

Alex – the Project Product Owner reached us to get a reliable Sylius B2B eCommerce platform in no time. The time pressure was caused by creating a new opportunity on the Canadian market – cannabis has become legal. Owners of the WCG company wanted to hit the market before their competitors would do it. We had to face the following challenges as fast as possible:
Providing the B2B solution
Migrating from the Shopify-based website
Front design implementation
Integration with WordPress, SAP database

Solution
& Outcome

At the beginning we did a demand analysis and chose the elements that we could implement directly from our open-source and know-how. Thereafter, we optimized part of scope according to business requirements and matched them with available extensions. We have provided Minimum Viable Product under the conditions set by the customer in the shortest possible time. The client received high-tech, reliable eCommerce platform, which easily integrates with internal structure. Moreover, is cheaper in hosting and simple in maintenance and further development, which we also took over in the eCommerce context. The whole platform is now far more flexible than previous Shopify and is ready to face business challenges without technology limitations it has been facing before.

 


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