P24by

P24
Grocery
Shop

The client

P24.by is an online supermarket based in Belarus.

Nearly 5000 visitors a day, offering over 150000 products in their online store including groceries and everyday products.

Problem

P24 wanted to move their current web-store to the Sylius solutions and scale it with business. The main problem their web-store was facing was an overall slowness, which is no wonder considering the huge product database. What they needed was an efficient CMS and powerful search option. Also, the ordering, invoicing and reporting process needed a revamp.

Challenges

When BitBag took over the project, it already has been in the works for some time. Nonetheless, we had to get a grip on the impressive number of products (over 120 000 entries!). p24 wanted the online store to be available also as a Progressive Web App.

Goals

Single Page App mobile experience with a headless eCommerce,
Improving the shopping experience by adding a Wishlist, a faster search option and a reservation option,
Optimization of the check-out and ordering process,
Implementing a powerful CMS,
Securing the accesses to the admin panel,
Increased scalability

Solution
& Outcome

We provided a set of Sylius customizations in order to achieve all business goals. We used Elasticsearch for data filtering, our CMS integration for content management, developed an ACL for role management and finished the Vue.js SPA integrated with Sylius headless shop api. On top of that, we also migrated the data using our Import/Export module. Before we launched the project, we took care of optimizing page loads and configured the Google Cloud service to make it work.
The client increased his online sales by 400%. The page load decreased by 70% and due to the great mobile experience, the mobile traffic increased by 250%. More flexible platform gave the possibility to find long-term clients and a stable income of a new online channel.
Testimonials

How our services bring about success