Folkstar

Folkstar
Ecommerce
Shop

The client

Polish distributor of folk articles, offering a variety of stylish
products via different channels
– online, wholesale, as well
as retail stores.

Folkstar is the biggest folk art web store in Poland.
They are selling items that nobody needs, but everybody loves.
The company was founded in 2009 and offers products at 9 brick and mortar stores all over
the country. Selling over 25000 products via their web store they are way above their competition.

Problem

Folkstar had great potential in its online channel. However, the web store was simple and outdated. It didn’t even have an online payment integration or a mobile-friendly design. Despite this, the annual revenue of the online channel was quite impressive. Folkstar decided to invest in its online channel to make these numbers even higher and open to the online market.

Challenges

The project was qualified as a standard Sylius B2C eCommerce platform. The biggest challenge was to provide a fully functional platform that will elevate the online conversion in the best ROI, migrate the data from the legacy system and implement a new design based on user behaviour analysis.
Projecting & implementing a UX optimized mobile-friendly design
Setting up the content management system
Adding missing features like search index, wishlist
Setting up the staging & production environment
Training for future improvements & maintenance internally

Solution
& Outcome

As BitBag we participated in the eCommerce business design process and delivered all necessary features of the online store, including:
RWD storefront which is simple & pretty
Wishlist plugin
Content Management System integration in one place
Elasticsearch filters for option & attributes on the product index page
Payment integration - PayU
InPost, DPD, DHL courier services integration features label printing and courier ordering
Migrated data alongside with customers and their passwords (we kept them encrypted with the possibility to log in on the new platform)
Hosting setup for easy deployment and environment management

 


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